Advertising system

ABSTRACT

The invention relates to an advertising system, comprising an advertising medium with a support, and at least one film, characterized in that the support has at least one holder for holding a flat film. The film can be introduced into the holder and can be replaced, and the holder has multiple holding elements which alone or together with the support form one or more grooves that are suited and designed to hold the film in the formed groove and guide same so as to form a cylindrical or semicylindrical structure.

CROSS REFERENCE TO RELATED APPLICATIONS

This application is a continuation of International Application No.PCT/EP2019/073409 filed Sep. 3, 2019, which designated the UnitedStates, and claims the benefit under 35 USC § 119(a)-(d) of GermanApplication No. 10 2018 122 685.3 filed Sep. 17, 2018, the entireties ofwhich are incorporated herein by reference.

FIELD OF THE INVENTION

The present invention relates to an advertising system which is suitablefor disseminating information, in particular, advertisements.

BACKGROUND OF THE INVENTION

An advertising column which provides a display for variable display isknown from DE 10 2016 120 317 A1, for example.

SUMMARY OF THE INVENTION

The present invention is based on the object of achieving an advertisingsystem which is improved in comparison to the prior art and by way ofwhich items of information or advertisements can be rendered so as to bevisible in a particularly conspicuous manner, and which is able to berapidly replaced and handled in a cost-effective manner.

The advertising system according to the present invention comprises asupport structure for an advertising space and has at least one planarfilm. The film herein can also be configured as an only partially closedring. The support herein has at least one receptacle for receiving theplanar film. The film herein is configured such that the film is able tobe incorporated into the receptacle and replaced. A simple and rapidchangeover of the film is possible on account thereof. The handlingherein proves to be particularly simple; the complexity is associatedwith minor costs.

It has proven particularly successful to configure the advertisingsystem according to the present invention such that the receptacle ofthe advertising system has one or a plurality of receptacle elementswhich individually or conjointly with the support form one or aplurality of grooves which are suitable and provided for receiving andguiding the film in the formed groove. The groove in terms of thecross-section herein is enclosed in a U-shaped manner. The groove can beformed by a profiled element which encloses the groove in a U-shapedmanner, and which fulfils the function of a receptacle element and, inparticular, also that of the support. The receptacle elements asseparate components can be separated from the remainder of the supportor be manufactured as separate components and thereafter be connected tothe remainder of the support. It is, however, also conceivable for thereceptacle elements and the support to be integrally configured, or beunified so as to form one component, respectively.

An easy incorporation of the film and, thus, a simple replacement of thefilm is, thus, guaranteed in a simple, reliable, and rapid manner.

The film can in principle be guided in a groove, in particular, at twomutually opposite sides or peripheries, respectively, of the film. Inorder to improve the guiding properties and to be able to, inparticular, more easily handle the film during guiding, elements whichare, in particular, guided on the film and which are incorporated into areceptacle element, in particular, into the groove, can be provided.Guided elements can, thus, be guided in the receptacle element or in thegroove, respectively, wherein in the context of the present inventionthe guided element is moved in relation to the receptacle element or thegroove, respectively, or the receptacle element or the groove,respectively, is moved in relation to the guided element. Since the filmis typically pushed in, the latter is most often moved in relation tothe support or the receptacle element, respectively, that is to say thatwhether the guided element is moved in relation to the receptacleelement/the groove or vice versa in most instances depends on whetherthe film has a guided element or a groove. In principle, the film can beprovided with reinforcements on the peripheries. Alternatively, guidedelements can also be made available in the form of profiled parts whichare fastened to the periphery of the film.

Moreover, profiled parts or guided elements, respectively, of this typecan also be configured so as to be coded in that the profiled parts orguided elements, respectively, in terms of cross-sectional shape areidentical to the corresponding groove or the receptacle element,respectively, for example. This herein can be a round or ovalcross-section, for example, or else a polygon. Depending on theembodiment, only specific films which are correspondingly coded can beused henceforth. On account of this measure, the risk of an unsuitablefilm being able to be rapidly released from and drop out of the mountingis minimized, for example. A material property, for example aflame-retardant property, can be guaranteed by way of the coding.

Conversely, the support too can have a guided element, while the filmprovides a receptacle element, in particular, in the form of a groove,such that the receptacle element of the film is pushed over the guidedelement of the support. In this case, the guided element is static, andthe receptacle element is moved when the film is being pushed in.

In one preferred refinement of the present invention, the support aswell as the film can in each case have receptacle elements and guidedelements. The possibility of coding is implemented in a particularlyeffective manner in this way because it is indeed difficult for anunsuitable film, for example, an easily flammable film which is notcoded in this manner, to be put in place.

Moreover, a groove or a receptacle element, respectively, in the contextof the present invention can in principle be configured in a U-shapedmanner. The periphery may however also partially project on the openside of such a receptacle and partially delimit the opening. The groove,or the receptacle element, respectively, in terms of the cross-sectioncan, however, also have radii, edges which do not run so as to bemutually orthogonal, or other shaped features.

Furthermore, receptacle elements or guided elements, respectively, canbe attached so as to be above, below, lateral to or otherwise offset to,the support.

It has proven particularly successful for receptacle elements to bedisposed on the upper and the lower periphery of the support and besuitable and provided for receiving and guiding the upper and the lowerperiphery of the film. A receptacle element herein, individually orwhile interacting with the support, can have a U-shaped cross-sectionand entirely or partially receive the lower or the upper periphery ofthe film according to the present invention and guide the film.

Alternatively, a plurality of receptacle elements can also be providedfor conjointly receiving and guiding the upper or the lower periphery.By providing these receptacle elements it is possible to guide and holdthe film so as to form a closed or an open ring such that theadvertising system, using the film as a display, is formed in a simpleand reliable manner. On account of this configuration of the presentinvention, it is guaranteed to a particular degree that the film iscorrectly and reliably received, or replaced, such that damage to thefilm can be largely avoided.

In one preferred refinement of the advertising system according to thepresent invention, the receptacle elements or guided elements,respectively, are configured by at least one ring, in particular, anupper and a lower ring. Reliable and uniform guiding even of rigid orparticularly soft films is provided herein, this potentially highlysimplifying the changeover of the films and increasing the durability ofthe films. This is achieved, in particular, when one annular receptacleelement is in each case provided for the upper and the lower peripheryof the film, respectively.

As an alternative to an annular or partially annular receptacle elementit has also proven successful for a plurality of individual, mutuallyspaced apart, receptacle elements or guided elements, respectively, tobe disposed on an annular or partially annular track and on accountthereof to form a receptacle or a guide, respectively, for a peripheryof the film according to the present invention of the advertisingsystem. A very appealing receptacle is formed on account of thisarrangement. The receptacle likewise enables the film to be replaced ina simple and reliable manner. More than six receptacle elements orguided elements are preferably disposed on an annular track which ispreferably configured so as to be circular or elliptic.

It has, moreover, proven advantageous for the plurality of receptacleelements of the two formed rings to be disposed so as to be mutuallyoffset along the circumference of the support. It is achieved on accountthereof that a U-shaped receptacle element is disposed in an alternatingmanner on the upper periphery and on the lower periphery along thecircumference of the film disposed in an annular manner. It is achievedon account thereof that the number of the U-shaped receptacle elementsalong the upper or the lower periphery of the film disposed in anannular manner is reduced, and on account thereof the construction ofthe advertising system according to the present invention is simplifiedwithout the handling being made significantly complicated.

It has proven particularly useful herein for the receptacle havingpreferably a plurality of receptacle elements along the circumference ofthe support of the advertising system according to the present inventionto be provided with an introduction opening for incorporating the filminto the annular receptacle. The incorporation of the film by way of theintroduction opening, and correspondingly also the changeover of thefilm, is enabled in a rapid and reliable manner on account thereof. Thisapplies in particular when the length of the film is selected so as tobe smaller than or equal to the circumference of the annular receptacle.

This is particularly the case when the introduction opening is providedaccording to the present invention with an introduction region whichadjoins the annular receptacle so as to be approximately tangentialthereto and which is suitable and provided for guiding the film suchthat the film can be incorporated into or retrieved from the annularreceptacle. This is guaranteed, in particular, when the introductionregion tapers off in a conical manner in the direction of theintroduction opening and, thus, in the direction of the receptacle. Theincorporation of the film and, thus, also the changeover of the film is,in particular, guaranteed in a simple, rapid and reliable manner onaccount thereof.

The support, the receptacle or the receptacle elements, respectively,can be integrally made from a profile, or be fixedly connected to oneanother, respectively. These parts can thus form, in particular, astable self-supporting structure, that is to say that the film per sedoes not, or not substantially, contribute toward stability. Thisfacilitates, in particular, the assembly and the changeover of the film,because a stable or self-supporting structure, respectively, is alreadypresent when the film is being incorporated and the support does nothave to be stabilized.

A particularly preferred configuration of the present invention showsone or a plurality of receptacle elements which are provided withanti-friction means. Not all receptacle elements herein have to beprovided with anti-friction mechanisms. These anti-friction mechanismsreduce the friction of the film in the receptacle element or thereceptacle elements of the advertising system according to the presentinvention such that an easy incorporation of the films into thereceptacle element or the receptacle elements is guaranteed, and damageto the films can largely be prevented. One or a plurality ofanti-friction means herein can be configured, in particular, fromTeflon, as an anti-friction roller and/or an anti-friction face having areduced coefficient of friction.

According to one particularly preferred configuration of the advertisingsystem according to the present invention, the support has arotationally symmetrical shape, in particular, a cylindrical shape, afrustoconical shape, a hollow-cylindrical shape, or ahollow-frustoconical shape. These shapes can be produced in aparticularly simple and, thus, cost-effective manner. Also, the filmsfor incorporating into the receptacles of the advertising system can beproduced in a simple and, thus, cost-effective manner, because verysimple film areas result by virtue of this shaping. Moreover, theincorporation of the film into the receptacles is possible in a simpleand reliable manner because the films do not have to be creased, anddamage to the films or rapid wear can largely be avoided on accountthereof. Apart from the rotationally symmetrical shapes, shapes whichare not rotationally symmetrical are also possible.

A further advantage of this configuration according to the presentinvention of the advertising system is demonstrated in that items ofinformation, or graphics, in particular, logos or trademarks, that aredepicted on the film, and thus the film of the advertising system, canbe readily seen from different spatial directions on account of therotationally symmetrical shape of the support of the advertising system.On account thereof, it is possible for the items of information to bemade simultaneously accessible to many viewers in a simple manner, andfor the items of information to be adapted or varied by replacing thefilms when required.

In one particularly advantageous configuration, the film is to be formedwhile using elastically resilient plastics material. Alternatively oradditionally, it has also proven successful for the film to beconfigured using a translucent paper and/or woven fabric or atranslucent composite material. A simple replacement of the film and,thus, a wide variation of items of information depicted on the film ispossible on account of these flexible materials, on the one hand.

According to one preferred refinement of the present invention, the filmhas a material thickness of a few tenths of a millimeter, in particular,of approximately 0.2 mm, such that sufficient flexibility of the film isprovided for incorporating the film in a simple and easy manner into thereceptacle of the advertising system while providing sufficienttransparency. These films prove to be simple and cost-effective in termsof production.

It has moreover proven to be particularly successful for the films forthe advertising system according to the present invention to beconfigured while using, in particular, polycarbonate (PC), polyethylene(PE), polyester, polyvinyl chloride (PVC), and/or polyether (PA). Thesematerials can also be configured so as to be translucent.

Digital films such as OLED and QLED films can advantageously also beused for projecting a film or as variable advertising spaces. Forexample, items of information such as notices, advertisements and/oradvertising texts, company logos and/or similar can be applied and thusbe presented to the public in a simple and inclusive manner.

It has proven particularly advantageous herein for the film to beconfigured so as to be at least partially reinforced in the peripheralregion. That region of the periphery that engages in the groove of thereceptacle elements is preferably configured so as to be reinforcedherein. An improved handling capability and, in particular, a greaterdurability is achieved on account thereof, this additionally proving toreduce costs.

It has moreover proven successful for the film in the peripheral regionto be configured such that the film has a low coefficient of friction,in particular, a coefficient of friction which is reduced in relation tothe remainder of the film, on account of which the incorporating, thereceiving and the guiding of the film in the receptacle element orreceptacle elements can take place in a particularly easy manner.Particularly positive handling when incorporating or retrieving thefilm, and thus when replacing the film, is guaranteed on accountthereof. Particularly easy sliding in the groove of the receptacle isachieved on account of the low coefficient of friction.

In one particularly preferred variant of the present invention, anintroduction opening or an introduction region, respectively, into whichthe film can be pushed and on the opposite side of the introductionregion or the introduction opening, respectively, be retrieved again (orvice versa) is provided. This enables the film to be changed in aparticularly rapid and simple manner. The pushing in of the film canthen be performed in a tangential manner, for example, or in asubstantially tangential manner.

BRIEF DESCRIPTION OF THE DRAWINGS

The present invention will be explained in an exemplary manner hereunderby means of a preferred exemplary embodiment with reference to theillustrations. The present invention is not limited to this preferredexemplary embodiment.

FIG. 1 in a schematic illustration shows an exemplary advertising systemaccording to the present invention;

FIG. 2 shows a schematic view of the advertising system along thesection line A-A from FIG. 1;

FIG. 3 shows a schematic view of the advertising system in a horizontalsection;

FIGS. 4.1 to 4.10 show various combinations of receptacle elements andguided elements in a support and a film according to the presentinvention; and

FIG. 5 shows a schematic illustration of a two-part beading.

DETAILED DESCRIPTION OF THE INVENTION

An advertising system 1 such as can be used in shopping centers,exhibition halls, supermarkets, department stores and shops of anysector is schematically illustrated in FIG. 1.

The advertising system 1 shows a support 3 and an advertising space 2which is composed of a film 7 disposed in an annular manner.

The support 3 contains a receptacle 4 for receiving the planar film 7.This receptacle 4 shows a plurality of receptacle elements 5 whichconjointly with the support 3 form a groove 6 which is enclosed in aU-shaped manner. The film 7 as an advertising space 2 is received in theformed groove 6 and guided such that the film 7 is closed so as to forma ring.

The film 7 herein, in the shape of a strip is formed in the manner of arectangle from 0.2 mm thick elastic plastics material and encloses thesupport 3 in an annular manner in that the two narrow ends of thestrip-shaped film 7 abut one another and form a ring which is notclosed.

The film 7 herein at the upper periphery 9 and on the lower periphery 8,respectively, is received and guided by two annular receptacle elements5, an upper ring 9 a and a lower ring 8 a.

The advertising space 2 having the support 3 has a cylindrical shape.

The film 7 herein is preferably structured in color such that items ofinformation, in particular, in the form of advertising texts, logosand/or trademarks are applied or incorporated, respectively, and theseitems of information are relayed to the observer on account thereof.This advertising system 1 according to the present invention has aninformative function.

The advertising system 1 is fastened to the ceiling of the room by wayof four support cables 3 a.

The construction of the support 3 having the receptacle 4 and theadvertising space 2 as is shown along the section line A-A from FIG. 1is schematically illustrated in FIG. 2.

The film 7 of the advertising space 2 shows a lower periphery 8 and anupper periphery 9 which are guided and held in the grooves 6. Thegrooves 6 are formed by the support 3, which is square in cross-section,and by the receptacle 4 which is connected to the support 3, or by thereceptacle element 5, respectively, in that the components 3, 4, 5enclose the groove in a U-shaped manner.

The support 3 and the receptacle 4, or the receptacle element 5,respectively, are formed from painted metal or plastics material andform in each case one upper ring 9 a and one lower ring 8 a,respectively, as is illustrated in FIG. 1. The film 7 as an advertisingspace is received and guided in an annular manner between these tworings 8 a, 9 a, in the respective annular groove 6.

The elastic, planar film 7 when being incorporated into the grooves 6follows the curvature of the latter until the film 7 is guided so as toform an almost closed ring and thus forms the advertising space 2 of theadvertising system 1 according to the present invention.

The receptacle 4 for the film 7 here is formed by two annular receptacleelements 5, an upper ring 9 a and a lower ring 8 a. These receptacleelements 5, conjointly with the supports 3, define in each case onegroove 6 which is enclosed in a U-shaped manner by the support 3 and thereceptacle element 5.

The lower ring 8 a of the receptacle 4 is illustrated in a plan view inFIG. 3.

The support 3 closed in a circular manner is enclosed by the ring 8 a ofthe receptacle element 5, the ring 8 a not being closed and being spacedapart. The intermediate space between the support 3 and the receptacleelement 5 forms the groove 6 which is suitable for receiving and guidingin an annular manner a film 7 which is not illustrated in FIG. 3. Thesubstructure of the groove 6 is not illustrated in FIG. 3 for reasons ofclarity.

The receptacle element 5 does not form a closed ring. The gap of thisring 8 a forms the introduction opening 10 for incorporating the film 7(not illustrated here) into the groove 8, or for retrieving the film 7(not illustrated here) from the groove 6.

The introduction is facilitated by the additional introduction region 11because the introduction region 11, which directly adjoins thereceptacle element 5, opens out radially as the spacing from thereceptacle element 5 increases, and on account thereof forms anintroduction opening 10 which widens in the manner of a wedge. Theintroduction opening 10 enables the film 7 to be incorporated in a verysecure and reliable manner into the support 3 having the receptacle 4 ofthe advertising system 1. This is, particularly, important when theadvertising system 1 according to the present invention is attached at agreat height and when the film 7 is to be replaced for relaying otherinformative content, in particular, other advertising messages and/orlogos and/or trademarks.

The illustrated advertising system 1 according to the present inventionis distinguished by a particular informative effect and by particularlysimple, reliable handling specifically with a view to the replacement ofthe film 7.

Various combinations as to how films 7 can be held on the supports 3 inthat either guided elements 12 or receptacle elements 5 are in each caseattached to the films 7 or to the supports 3, respectively, are in FIGS.4.1 to 4.10. The combinations according to FIGS. 4.1 to 4.4 showexclusively variants in which the support 3 is provided with receptacleelements 5 on both sides, the film 7 being mounted between thereceptacle elements 5. Only the variant in which the film 7 by way ofboth sides is in each case pushed into one groove 6 is illustrated inFIG. 4.1. According to FIG. 4.2, a guided element 12 in the form of around-bodied profile is attached to the film 7 in the lower region, theelement 12 being incorporated into and guided in a receptacle element 5on the support 3 that corresponds in terms of shape. Correspondingembodiments having guided elements 12 in the lower region of the film 7are illustrated in FIGS. 4.3 and 4.4, in one instance having atrapezoidal cross-section and in one instance having a flatcross-section.

FIGS. 4.5 to 4.7 differ from FIGS. 4.1 to 4.4 in that the receptacleelements or guided elements, respectively, in the lower region arelaterally connected to the support 3. Guided elements 12 having in eachcase a round cross-section and a trapezoidal cross-section are disposedon the film 7 in FIGS. 4.5 and 4.6. In contrast, in FIG. 4.7 a guidedelement 12 is disposed on the bottom of the support 3, while the film 7has a receptacle element 5 which in terms of the shaping corresponds tothe guided element 12.

FIGS. 4.8 to 4.10 again have supports 3 which are provided with thereceptacle element 5 on both sides. The films 7 are also correspondinglyprovided with guided elements 12 on both sites, the elements 12 in FIG.4.8 having a round cross-section, in FIG. 4.9 having a trapezoidalcross-section, and in FIG. 4.10 having a flat cross-section.

Moreover, the following are conceivable as independent embodiments orembodiments combined with arbitrary features described in theapplication:

the film has a material thickness of a few tenths of a millimeter, inparticular of approximately 0.2 mm and is formed, in particular, whileusing polycarbonate (PC), polyester, polyethylene (PE),polyvinylchloride (PVC), and/or polyether (PA); and/or

the film is, in particular, configured so as to be structured in color;and/or

the film in the peripheral region is configured so as to be at leastpartially reinforced; and/or

the film in the peripheral region is configured so as to at leastpartially have a low coefficient of friction.

The films 7 in FIGS. 4.2 to 4.10 are in each case provided with guidedelements 12 which are configured as a peripheral reinforcement orbeading, for example. When taking into account that the film 7 is drawninto a ring, as is illustrated in FIG. 1 or 3, this will thus lead toincreased friction, specifically when the guided element or the beading,respectively, has a certain flexural stiffness, because the guidedelement does not bend as intensely as the guide into which the guidedelement is to be drawn in, or in which the guided element is to run,respectively. The guided element or the beading, respectively, thuslaterally presses against the guide, causes increased friction, and hasthe effect that the film can be drawn in only with difficulty. In oneadvantageous refinement of the present invention, the guided element orthe beading, respectively, is therefore interrupted at least at onelocation, in particular a plurality of locations at, for example, equalintervals, such that more intense bending is possible at the locationsof interruptions.

In general, differences in terms of length between the guided element orthe beading, respectively, and the film can arise, specifically when thefilm is rolled up conjointly with the guided element/beading, becauseone of the components comes to lie on the inside during rolling-up andthe radius is smaller. In this case there is the risk that the guidedelement or the beading, respectively, is released from the film. Inorder for this difference in terms of length to be compensated for, theguided element or the beading, respectively, in one advantageousrefinement of the present invention can in turn be mounted so as toslide per se on the film.

A film 7 is illustrated in FIG. 5, a thin reinforcement film 13 beingadhesively bonded directly to the periphery of the film 7. Thereinforcement film 13 in turn is provided with a profile 14 which runsalong the longitudinal extent of the film 7. The actual beading 15 has arail 16 in which the profile 14 can be received in a retaining mannerand mounted in a sliding manner. The profile 14 and the rail 16 can besimply snap-fitted or else pushed into one another. The beading 15 onthe side opposite the rail 16 likewise has a guide profile 17 in which aslide 18 having a latching element 19 for further fastening to thesupport is displaceably mounted. The beading 15 can moreover also beinterrupted at some locations such that the film 7 can be more easilydrawn in without much force. The beading 15 is mounted in a slidingmanner, can be displaced and thus compensate for deviations in terms oflength also when the film 7 is being rolled up, or the beading 15 canalso be pulled off the profile 14.

LIST OF REFERENCE SIGNS

-   1 Advertising system-   2 Advertising space-   3 Support-   3 a Support cable-   4 Receptacle-   5 Receptacle element-   6 Groove-   7 Film-   8 Lower periphery, lower peripheral region-   8 a Lower ring-   9 Upper periphery, upper peripheral region-   9 a Upper ring-   10 Introduction opening-   11 Introduction region-   12 Guided element-   13 Reinforcement film-   14 Profile-   15 Beading-   16 Rail-   17 Guide profile-   18 Slide-   19 Latching element

The invention claimed is:
 1. An advertising system having an advertisingspace having a support, and having at least one annular film, whereinthe support has at least one receptacle for receiving a planar film,wherein the film is configured so as to be able to be incorporated intothe receptacle and replaced, and wherein the receptacle has a pluralityof receptacle elements which individually or conjointly with the supportform one or a plurality of grooves which are suitable and provided forreceiving and guiding the film in an annular or partially annular mannerin the formed groove, wherein an annular receptacle along thecircumference has an introduction opening for incorporating the filminto the annular receptacle, and wherein the introduction opening isprovided with an introduction region which adjoins the annularreceptacle so as to be approximately tangential thereto and which issuitable and provided for guiding the film such that the film can beincorporated into or retrieved from the annular receptacle, and whereina peripheral region of the film is at least partially configured in areinforced manner, and/or has at least one guided element to be receivedand/or guided in the groove and/or one of the grooves of the support,and wherein the at least one guided element comprises at least oneprofiled part which is connected to the film.
 2. The advertising systemas claimed claim 1, wherein the support has at least one guided element,and wherein the film comprises at least one film receptacle element forreceiving and/or guiding the at least one guided element of the support.3. The advertising system as claimed in claim 1, wherein the film has atleast one film receptacle element which forms at least one groove, saidat least one film receptacle element being suitable and provided forreceiving and guiding in an annular or partially annular manner at leastone of the at least one guided element of the support in the formedgroove.
 4. The advertising system as claimed in claim 3, wherein atleast one of the at least one film receptacle element and/or the atleast one guided element is disposed on the upper and/or the lowerperiphery of the support and is suitable and provided for guiding theupper and the lower periphery of the film.
 5. The advertising system asclaimed in claim 3, wherein at least one of the at least one filmreceptacle element and/or the at least one guided element is disposed soas to form at least one ring.
 6. The advertising system as claimed inclaim 3, wherein at least one of (1) a plurality of the at least onefilm receptacle element, (2) a plurality of the at least one guidedelement, and (3) at least one of the at least one film receptacleelement and at least one of the at least one guided element, aredisposed to be mutually spaced apart and conjointly form at least onering.
 7. The advertising system as claimed in claim 3, wherein the atleast one film receptacle element and/or at least one of the at leastone guided element form two rings and are disposed to be mutually offsetalong the circumference of the support.
 8. The advertising system asclaimed in claim 3, wherein the support and the receptacle and/or the atleast one film receptacle element are integrally configured to form asupporting structure.
 9. The advertising system as claimed in claim 3,wherein at least one of the at least one guided element and acorresponding one of the at least one film receptacle element forreceiving and guiding the guided element are configured to have mutuallycorresponding shapes in cross-section.
 10. The advertising system asclaimed in claim 1, wherein the introduction opening and/or theintroduction region are/is configured for sliding the film into thereceptacle and retrieving said film therefrom on both sides thereof. 11.The advertising system as claimed in claim 1, wherein the planar filmhas an OLED and/or QLED display device so as to implement a variableadvertising space.
 12. The advertising system as claimed in claim 11,wherein the OLED and/or QLED display device implements a projection of amovie or temporary static display.